Laura J Finery (LJF) is a semi-precious & fine jewelry brand founded in 2010 by designer Laura Jorn. Laura was a stay at home mom with two young children when she launched the brand. With no formal training in jewelry design but a background in vintage resale, Laura cultivated her handmade jewelry line literally from her kitchen table. Currently based in the Houston, TX area, Laura J Finery has been sold in fashion and fine jewelry retailers in Texas and the U.K., shown in NYC and has been featured in multiple publications since its inception. LJF became a popular brand partly due to Laura’s infusion of vintage quality, classic styling and modern organic influence.
Why We Are A Direct to Consumer Brand
In 2020, our 10th year in business, we reevaluated our presence in the retail market. Partially due to the impact on retail due to the COVID-19 pandemic and our desire to keep our prices down, we decided to focus exclusively on Direct to Consumer sales.
What does that mean for you?
Being a direct to consumer brand means our prices are lower. Because retail mark up can be as much as 2 1/2 times over wholesale we felt we were cutting out a segment of our customer base due to these added mark ups. The global pandemic has reshaped the way we all live including the way we shop and it’s our belief we can continue to exceed our customer’s expectations even if we are no longer in the brick and mortar retail market.
With Laura J Finery you'll enjoy a unique selection of designs including 14k gold fill, Sterling, vermeil (24k over sterling) earrings and pendants, oxidized sterling, pave diamonds, wrap bracelets that can be worn three ways and our ever popular chain earrings, just to name a few.
At our core is the desire to add a little extra sophistication to your look. To make you feel extra beautiful, extra stylish and extra confident as you make your way in the world.
In The News...
We are excited to announce LJF will be worn by the beautiful Dr. Viviana Coles of Married at First Sight on Lifetime TV for her spin off show as well as the upcoming Houston season of MAFS.
Featured in Fulshear/Katy Texas Relocation Guide & Directory Fall Edition 2019-2020 Laura J Finery showed at Metal and Smith private fine jewelry buyer show in New York in May of 2017.
Laura J Finery is regularly hosted through exclusive shopping and charity events throughout the Houston area including River Oaks Country Club, 4Word Women, Weston Lakes Country Club, The Diaper Foundation and more.
We believe in paying it forward. We often donate auction and raffle items to benefit charities. Please contact us at firstname.lastname@example.org for donation inquiries.
________________________________ For custom order inquiries… email@example.com
Copyright @ Laura J Finery. All Rights Reserved.
*Please be aware that many designs use natural stones and semi-precious gemstones, natural variations in color/size/texture may occur as a result.
Meet the Designer
Laura Jorn is originally from the San Francisco Bay Area. She grew up with her British single mom who’s extensive world travels introduced Laura to many exotic and vintage accessories and clothes. Her mother also encouraged Laura’s artistic ambitions which included a love of theater. From an early age Laura was in numerous plays and stage performances, she also had a passion for writing and won various awards in school for her short stories.
Laura earned her Bachelors degree in Business Management and worked for a few DotComs in administrative roles while still living in the Bay Area. In her early 30s while living in Arizona Laura began reselling vintage jewelry and stemware. She had a natural aptitude for vintage, often being able to identify the providence of a brooch or wineglass by sight.
Once Laura moved to Midland, TX in 2009 she found the vintage market to be unsustainable and decided to venture into creating her own jewelry designs. LJF was based in Midland from 2010 to 2015 when she moved to the Houston area.